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Apple Music today announced visionary Ghanaian talent Jubed as the latest artist to be featured in its Up Next artist development program in Ghana.
“Being part of Apple’s Up Next means the world to me—it’s more than recognition, it’s a signal that the sound I’ve been building in my corner of the world is ready to echo globally,” he tells Apple Music.
Born in Kumasi, Ghana, real name Jubed Kyei Baffour, Jubed is an artist who does not shy away from raw, soulful emotion.
He is influenced by a diverse array of artists, including Burna Boy, Davido, Kidi, Fela Kuti, Usher, Rema, SZA, and TEMS, drawing from both contemporary and cultural spheres worldwide. He marries tradition with modern melody, and the result is exhilarating.
Jubed’s latest offering, “Ruwa” is an affirming R&B-take-Afrobeats single with unwavering zeal—proof of his thunderous songwriting talents. And with his crooning vocal range, he carries a sensitivity that instantly connects with fans on a deep emotional level.
As the latest Up Next act to be spotlighted in Ghana, Jubed will be featured on Apple Music’s Up Next playlist https://apple.co/3eITdJd. The curated Up Next playlist features a dynamic class of new and emerging artists, thoughtfully hand-picked by Apple Music editors from around the world. The playlist is genre agnostic and represents a line-up of artists our global editors are passionate about and eager to expose to a larger audience.
The vast global Up Next roster of past talent includes Grammy-nominated and critically lauded talent like 6lack, Daniel Caesar, H.E.R., Greta Van Fleet, Khalid, Amy Shark, Billie Eilish, Sabrina Claudio, Sigrid, Mr Eazi, Stefflon Don, Bad Bunny, Juice WLRD, Bazzi, Jax Jones, NCT 127, Summer Walker, Tierra Whack, Dean Lewis, Pink Sweat$, Koffee, Megan Thee Stallion, Burna Boy, Clairo, Lunay, Jessie Reyez, Orville Peck, Victoria Monét, Ingrid Andress, Conan Gray, Don Toliver, Rema, BENEE, Holly Humberstone, Natanael Cano, Givēon, beabadoobee, Arlo Parks, Tate McRae, Foushee and Tems.
About Apple Music
Apple loves music. Apple revolutionized the music experience with iPod and iTunes. Today, the award-winning Apple Music celebrates musicians, songwriters, producers, and fans with a catalog of over 100 million songs, expertly curated playlists, and the best artist interviews, conversations, and global premieres with Apple Music Radio. With original content from the most respected and beloved people in music, autoplay, time-synced lyrics, lossless audio, and immersive sound powered by Spatial Audio with Dolby Atmos, Apple Music offers the world’s best listening experience, helping listeners discover new music and enjoy their favorites while empowering the global artist community. Apple Music is available in over 165 countries and regions on iPhone, iPad, iPod touch, Mac, Apple Watch, Apple TV, HomePod mini, CarPlay, and online at music.apple.com, plus popular smart speakers, smart TVs, and Android and Windows devices. Apple Music is ad-free and never shares consumer data with third parties. More information is available at apple.com/apple-music