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Spotify’s new tool lets artists, labels boost streams 

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Music streaming service Spotify is testing a new tool called Discovery Mode, which will allow artists and labels to boost songs on the platform for a lower royalty a promotional rate, which will apply to recording royalties, while the publishing royalties for the tracks will remain the same. Users will have to accept a lower pay-out for the songs they want to boost. However, the company says it does not guarantee placement of the songs selected.

“To ensure the tool is accessible to artists at any stage of their careers, it won’t require any upfront budget, Spotify said(link sends e-mail). “Instead, labels or rights holders agree to be paid a promotional recording royalty rate for streams in personalised listening sessions where we provided this service.

“In this new experiment, artists and labels can identify music that’s a priority for them, and our system will add that signal to the algorithm that determines personalised listening sessions. This allows our algorithms to account for what’s important to the artist. If the songs resonate with listeners, we’ll keep trying them in similar sessions. If the songs don’t perform well, they’ll quickly be pulled back. Listener satisfaction is our priority.”

Spotify product marketing lead Charleton Lamb said: “We don’t guarantee placement to labels and artists, and we’re only ever going to recommend stuff that we think a particular listener might want to hear”.

This is not the first time Spotify launches a tool that promotes music. Last year, the company launched(link sends e-mail) an advertising initiative called Marquee, which allow labels to pay cash to the music streaming platform to directly advertise priority releases to clients on the platform.

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