Recorded in London with FEVRAL MUSIC, U V A R O V’s “Тянет назад” (“Pulls Back”) brings together Russian-language songwriting and a contemporary, atmospheric sound shaped by the artist’s experience of building a music career in the UK. The single reflects U V A R O V’s effort to develop a distinct musical identity while keeping personal experiences and native-language lyrics at the centre of the work.
The song grew out of a feeling U V A R O V had experienced over time rather than one defining event. Changing surroundings, meeting new people and beginning again can create the impression of moving on, yet memories and emotions can remain. “Тянет назад” centres on that internal conflict, capturing the desire to move forward while something continues to pull in the opposite direction. For U V A R O V, accepting that tension is part of understanding the past without allowing it to dictate what comes next.
Originally from Zaporizhzhia, Ukraine, U V A R O V is now developing an independent music career in the UK. The move to a new environment has become part of the artist’s wider experience, and recording the single in a professional London studio with FEVRAL MUSIC represented another step in that process. The city has become an important part of this new chapter, while the decision to continue recording in Russian keeps language and personal identity at the centre of the music.
The production of “Тянет назад” draws on the atmospheric approach and emotional directness that U V A R O V admires in artists such as Juice WRLD, A$AP Rocky and Travis Scott. Their influence can be heard in the attention to mood, melody and vocal delivery, although the emotions and story behind the track come from U V A R O V’s own experience. Rather than allowing the instrumental to overwhelm the lyrics, the arrangement leaves space for the vocals to carry the song’s central feeling.
That balance shaped the recording process. U V A R O V experimented with different vocal takes to find a delivery that felt intimate and restrained while retaining enough energy to sit naturally within the production. The mixing also focused on giving the vocals room, keeping the instrumental supportive of the song’s emotional core instead of making the arrangement unnecessarily complicated.
U V A R O V has been writing and recording music since the early teens and has spent several years producing beats. Drawing from hip-hop and atmospheric production while developing a sound in the UK, the artist is building a catalogue that brings different experiences together without being confined to a single language or scene.
The first live performance took place in Maidstone in 2023, and U V A R O V continues to develop stage presence while pursuing further opportunities across London and the wider UK. With “Тянет назад,” the focus remains on a feeling that can cross cultural and geographical boundaries: the understanding that the past can remain part of us even as we find our own way forward.
Listen Below:open.spotify.com/album/3hNzW0WHJLRvecYZ
Follow U V A R O V:@uvarov.official