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Apple Music Launches ‘Oshe Naija’ campaign to Celebrate Nigeria’s Independence Day 

To celebrate the 60th year of Nigerian independence, Apple Music is launching Oshe Naija (meaning Thanks Nigeria in Yoruba), a month-long campaign to honour Nigeria’s rich musical history.

The Oshe Naija collection will feature the hottest new Nigerian releases, classic Nigerian albums, Artist Essentials playlists and music videos, as well as some of the biggest names in Nigerian music taking over Apple Music’s hottest Nigerian playlists – Afrobeats Hits, Naija Hits, Alte Cruise and Afrobeats Workout.

As if this wasn’t enough, Apple Music will also feature exclusive guest playlists curated by some of Nigeria’s most exciting celebrities and influencers. “These songs in my opinion had a major impact on the growth and development of Afrobeats as a sound and culture,” explains legendary producer Don Jazzy, founder of leading Nigerian independent record label, Mavin Records.

Additionally, a number of guest playlists will be curated by the likes of Don Jazzy, Beverly Naya, Director K, Del B, Bankulli and several other influential Nigerian personalities.

Speaking about what went into curating his guest playlist; legendary singer-songwriter and producer Bankulli said:

“I selected these songs because they have had a huge impact on the Nigerian Music Industry at one point or the other, serving as a major influencer in spreading our music and culture to all corners of the world. These Songs have shaped the perception of people about Nigerians and Africans living in the diaspora.”

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