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Apple Music recently announced the inaugural class of its Africa Rising program, which aims to showcase and support emerging African artists. The Africa Rising Class of ‘24 features Ghana’s Melissa,South Africa’s Tyla and Maglera Doe Boy, as well as Nigeria’s Qing Madi,Bloody Civilian and Odumodublvck.
The program, which was launched in 2020, seeks to provide a platform for African artists to reach a global audience and connect with fans around the world. Through Africa Rising, Apple Music offers artists various forms of support, including editorial and playlist features, marketing and promotion, and mentorship from industry experts.
The Class of ‘24 includes artists from countries such as Nigeria, South Africa, Ghana, Kenya, and more. Each artist brings a unique sound and perspective to the table, reflecting the rich diversity of African music. From afrobeats and hip-hop to R&B and traditional folk music, the class represents the vibrant and dynamic musical landscape of the continent.
One of the standout artists in the Class of ‘24 is Nigerian singer-songwriter Ayra Starr, whose soulful vocals and songwriting have garnered widespread acclaim. Another notable artist is Nigerian rapper Odumodublvck, known for his energetic delivery and socially conscious lyrics. These artists, along with their peers in the class, are poised to make a significant impact on the global music scene in the coming years.
Apple Music’s commitment to supporting African talent is a testament to the growing influence of African music on the world stage. With the success of artists like Burna Boy, Wizkid, and Davido in recent years, African music has gained a global following and continues to inspire listeners around the world.
The Africa Rising program not only provides a platform for emerging artists but also helps to elevate African music as a whole, showcasing its diversity, creativity, and innovation. By shining a spotlight on these talented musicians, Apple Music is helping to amplify their voices and share their artistry with a global audience.
As the music industry continues to evolve, it is essential to recognize and celebrate the contributions of artists from all corners of the globe. The Africa Rising Class of ‘24 is an exciting glimpse into the future of African music and a testament to the incredible talent that exists within the continent.