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Synth-pop duo, Close To Monday, is making waves in the European music scene, and is thrilled to unveil their latest single, “Different,” available now on all major streaming platforms. The track continues their tradition of monthly single releases, entertaining audiences with their unique sound and thought-provoking lyrics.
Formed by singer/songwriter Ann and musical producer Alexander, Close To Monday has been steadily growing their fanbase throughout 2024 with their innovative approach to electronic music. “Different” is a bold statement addressing the rise of virtual interactions over genuine, real-life connections. With discussions around banning cell phones in schools gaining traction, this song’s message of embracing authenticity in a digital age is more relevant than ever.
In conjunction with the release of “Different,” Close To Monday is excited to announce their first-ever US tour, set to take place this September. Fans in Seattle, New York City, Minneapolis, and additional cities (to be announced) will have the chance to experience the duo’s electrifying live performances for the first time.
“Different” explores the tension between digital validation and real emotions. The track features a seamless blend of darkwave pop and modern techno production, inviting listeners into a world of introspection and self-discovery. Alexander’s driving beat, paired with searing icy synth lines and shimmering arpeggios, creates a compelling backdrop for Ann’s ethereal vocals. The result is a hypnotic blend of synth-art-pop that challenges listeners to seek authenticity amidst the noise of social media trends.
Alexander and Ann explain the essence of the track: “We’re deeply troubled by how people are increasingly viewing their uniqueness through the lens of trends, just to gather likes. Instead of expressing their true feelings, people are adopting those that generate more online engagement, gradually losing their individuality by blending into trends.”
“Different” encourages listeners to break free from the pressures of conforming to online trends and to embrace their real emotions and relationships. The track resonates with growing concerns about social media’s impact on mental health, especially among young people, and highlights the importance of authentic human connections.
Close To Monday continues to define their sound by refusing to be confined to a single genre, drawing inspiration from iconic 80s electronic artists like New Order and Dead Can Dance, as well as contemporary acts like CHVRCHES and Boy Harsher. Their music defies categorization, reflecting the unique experiences and emotions explored in their lyrics.
With previous singles like the majestic “Phantom,” the haunting “Stranger,” and “Leave,” Close To Monday has solidified their position as a breakthrough duo in the global electronic music scene. “Different” is set to further elevate their status and engage listeners in a conversation about the value of authentic connections in an increasingly digital world.
Stream “Different” now and join Close To Monday on their journey to celebrate uniqueness and challenge the status quo. For tour dates, updates, and more information, follow Close To Monday on their social media platforms.
Stream Below:open.spotify.com/album/2Ku