ginius, the musician with the tagline “by name and by nature,” returns with a new single titled Love Me Softly; a intimate record that marks the beginning of a romantic journey where the honeymoon phase is still very much alive.
Produced by incredible Insvne Auggie, Love Me Softly arrives as an Afro R&B offering; African but sexy, capturing that tender, soft love everyone ideally wants. The track carries a similar warmth to the original Different released in 2023, a sonic world ginius and Insvne Auggie know well. Their chemistry remains undeniable, and on Love Me Softly it translates into something deeply felt. The bassline rhythms, a message of tenderness, and an invitation to let love lead are undeniable
Love Me Softly was born out of a place of healing and self-forgiveness following heartbreak. ginius looked back on the good, the softness of love in its earliest, purest form, rather than dwell in the pain. The song captures the beauty of love’s possibilities, envisioning a future where mistakes don’t exist and everything feels wide open.
The message for Love Me Softly is simple.”The song represents that gentle caring love we all want. I want the listeners to be immersed in the bassline rhythms, the message of tenderness, and ultimately letting love lead.”, ginius shares
The British-Ghanaian music producer and singer-songwriter ginius has carved out her own lane by staying deeply connected to her cultural roots. Her signature style; a vibrant “afro blend”, weaves together Ghanaian Highlife with modern Afropop, Contemporary R&B, South Africa’s Amapiano, and more. Beloved by her loyal fan base, the Copilots, ginius continues to showcase her artistic vision. She’s more than a singer or beatmaker; she’s a producer’s producer, crafting soundscapes that soundtrack the lives of her listeners.
Love Me Softly is out now on all major streaming platforms.