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Savinnah, the fast-rising Kenyan indie pop singer and songwriter, is excited to announce the release of her latest single, “Blink Twice.” This electrifying blend of electronic and pop, heavily influenced by German EDM and pop music sounds, is a new move for the fas-rising artist.
The songstress excitedly shared the news, saying she is both anxious and excited about “Blink Twice.” She said: “Blink Twice is part of a new musical direction I’m taking, so it’ll be interesting to see people’s reception of the single. However, it’s also my favorite song currently, so I’m very proud of it.”
This came shortly after she released her sensational single ‘Love Like That,’ which gained good traction. Produced by Michael Carpenter, also known as Cap, “Blink Twice” probes the painful reality of a toxic ex who refuses to let go, tormenting both their former partner and their new love interest. Savinnah’s powerful vocals and stirring lyrics mirror society’s struggles with moving on from past loves.
For Savinnah, working with Cap on ‘Blink Twice’ was fun, as he created a safe space for her during the studio sessions. “He allowed me the chance to be experimental and expressive through my music,” she revealed.
Savinnah’s music career is taking exciting turns, from being signed by Universal Music Group without prior releases to working as an independent artist. Before starting her solo career, Savinnah honed her skills as a background vocalist for the renowned Kenyan R&B and Soul artist Nikita Kering, working on jams such as “Doja,” “Tonight,” and other unreleased projects as a songwriter. This experience exposed her to the labyrinths of live performance, vocal arrangements, and the importance of supporting fellow artists.
Savinnah has been putting in work, often juggling schooling at the University of London, where she is pursuing computer science with songwriting and music production. Her dedication to the craft has birthed “Blink Twice,” a song set to provoke thoughts about modern-day dating and issues that arise after a breakup.
“I have a couple of collaborations and an EP on the way. Additionally, I would love to do some live performances this year.” She revealed. She also hinted that she will be working on a short film on gender-based violence. Her notable collaborations with record producer Michael Carpenter, Kenyan rapper and music producer Ndovu Kuu, and Kenyan music producer SoFresh show she knows how to pick talent to work with. “Blink Twice” is paving the way for a volcanic eruption of good music, great collaborations, and diverse projects that showcase Savinnah’s excellent work ethic, creativity, and adaptability.
About Savinnah
Savinnah is an indie, fast-rising Kenyan pop artist based in Nairobi, Kenya. She is known for her enchanting voice and lyrical prowess. Born Joy Ciru Achieng’ Ogai, she started singing at age 4 and composing songs at 15. She officially launched her music career in 2019, releasing covers on YouTube and working as Nikita Kering’s background vocalist. Savinnah’s debut EP, ‘Pardon Me,’ produced by the talented Kenyan producer SoFresh, has garnered significant attention, and her top-charting single ‘Bad Mamacita’ ft Ndovu Kuu has solidified her position as a promising pop music talent. In addition to singing and writing, she plays piano and guitar.
She attended Riara Girls High School, where she studied music. After high school, Savinnah joined Brookhouse School, where she studied Business and Technology in Music (BTec Music) in 2019. This is where she credits an immense part of her musical growth, especially in discovering her writing style and preferred music genres.
In 2023, Universal Music Group spotted her talent and signed a deal with her, making her the first Kenyan artist to be signed by the world’s leading music company without prior releases. The deal ushered her officially into music, allowing her to learn the music business and navigate building her capacity and making music. As she grew, she forged a new path to making her music. She maintained a professional relationship with Nikita Kering, who she worked with as a background vocalist, and continued to write songs with her. While working together, she was privileged to write a few notable songs, such as ‘Doja’ and ‘Tonight,’ and work with incredible artists such as LMBSKN, Bien of Sauti Sol, Bensoul, and Scar Mkadinali.