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Award-winning South African rapper Nasty C has signed an exclusive pact with Def Jam Recordings through a joint venture with Universal Music Africa.
In announcing the signing, Def Jam Recordings interim chairman/CEO Jeff Harleston stated, “Nasty C is a unique and forward-thinking artist who is at the forefront of a new generation of rappers emerging from Africa. Def Jam is a globally recognized brand synonymous with excellence in hip-hop, and we are excited to welcome Nasty C — an international star with real vision and talent — into the family.”
“It’s powerful to be a part of the Def Jam family,” added Nasty C. “It’s an iconic record label and has made the careers of many of the artists I look up to.”
Nasty c made his official U.S. debut with his new single “There They Go” which was released today together with a video, Directed by Andrew Sandler and also shot in the rapper’s hometwon DURBAN
“there they go” is off Nasty C’s upcoming album “Zulu Man with Some Power”
watch the official video below;
Stream “There They Go”