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UR-PR is reimagining music promotion in Africa with the launch of its game-changing web app. Designed to meet the needs of African musicians, publicists, and labels, the platform offers a modern, digital approach to PR that simplifies and enhances the promotional process.
Traditional music promotion in Africa has often relied on outdated methods that struggle to keep up with the fast-paced nature of the industry. UR-PR’s platform introduces a new way of thinking, offering a centralized, digital solution that is both efficient and effective.
This platform is a breakthrough for African musicians,” says Philip Edusei, co-founder of UR-PR’s parent company, Unorthodox Media. “We created it to empower artists, providing them with the tools they need to control their promotion and connect with new audiences without the typical obstacles.
The platform’s innovative features include automated processes for submitting press materials, tracking campaign progress, and optimizing strategies. This not only saves time but also ensures that every promotional effort is as effective as possible.
“We wanted to create a solution that would make life easier for publicists and labels while ensuring they can deliver top-tier results for their clients,” explains Godwin Mitchual, Co-founder of UR-PR. “Our platform provides everything they need to manage campaigns efficiently, all in one place.”
By reimagining the way music promotion is done in Africa, UR-PR is helping to modernize the industry and pave the way for greater success for African artists on the global stage.