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Chike Tells Apple Music How He Approaches Collaborations

Chike Africa Now
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Nigerian Afropop star Chike joins Nandi Madida via FaceTime on Apple Music 1 to talk about his latest single, “Your Loss (feat. Qing Madi).” He also discusses his new album, ‘Son of Chike,’ how he approaches collaborations, and how the passing of fellow musician MohBad inspired him to live differently.

This Week’s Hottest New Tracks
Nandi Madida shares the hottest new African tracks of the moment. This week’s selection includes new tracks from Bayanni, SPINALL, Omah Lay & Tyla, Bien, Adekunle Gold & ShineTTW, Aymos & Mas Musiq feat. MaWhoo, and Wanitwa Mos, Nkosazana Daughter & Nobuhle feat. Harrycane.

Tune in and listen to the full episode this Friday, July 19th at 9a Lagos/London / 10a Johannesburg/Paris / 1a LA / 4a NYC on Apple Music 1 at apple.co/_AfricaNow and broadcast on YFM Accra every Sunday at 2pm, YFM Kumasi on Saturdays at 3pm and YFM Takoradi on Saturdays at 6pm.

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Chike Tells Apple Music About the Inspiration Behind His New Album, ‘Son of Chike’ 

I feel like it’s an album where I was also… putting out my culture, even down to the way I expressed myself. I know that with this album, there is an intentional placement of where I’m from. You can tell who Chike is, this is where he is from—so I know that my culture is more represented in the music in this, my third studio album.

Chike Tells Apple Music How He Approaches Collaborations

With everything I do, I just try to remind myself that the music comes first. It’s not the numbers, because that temptation is there. It’s not my future to have more numbers—this is the reality. Numbers look good and everybody wants to have them, but for me, at the end, no matter the decision I made—even if it’s for numbers, perception or whatever it is for—I still ask myself, “Is it about the music? Does the music come first?” And the decisions gets made.

Chike Tells Apple Music How the Passing of Fellow Musician MohBad Inspired Him to Make Changes

When things happen in your life and you realise we are not here forever, it reminds you that this can happen to anybody and you should make the best use of your time. I went ahead and did something I’d wanted to do. I spent all my savings; I went and did things for some people, where [before] I was thinking it wasn’t the right time to do it. I was just like, “You know what, I’m gonna do this now, right time or not—because the right time might never come.”

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