Music streaming service Deezer has partnered with the annual Amsterdam Dance Event (ADE) to launch an official channel for the event.
The channel features 20 female and 20 male DJs from around the world, ranging from mainstream dance to underground techno. Some of the artists featured include Asna from the Ivory Coast and South Africa’s Black Coffee, Sio, Master KG and MFR Souls. Also included on the channel are Nina Kraviz, David Guetta, Yaeji, Honey Dijon, Tiestö, deadmau5 and Oklou. Each artist was asked to curate a 20-track playlist that defines their sound for the year.
“ADE is one of my favourite times of the year,” Deezer vice-president of artist marketing Nigel Harding said. “It’s an opportunity to shine the light on so many hardworking DJs and rally the dance community, who contribute so much to this industry
“At Deezer, we’ve always made it our mission to champion DJs and the dance scene. First, we started with our artist fair payment with our exclusive DJ Mixes. Now we’re supporting DJs with our gender-balanced ADE channel featuring the best talent from around the world.”
ADE co-director Meindert Kennis said: “We’ve been partnering with Deezer for three years now and this year is unique given the circumstances. We are once again proud and honoured to announce that Deezer powers the Sound of ADE. ADE offers a free-to-access, immersive virtual experience during ADE 2020 this October and in this digital-first edition, our partnership makes it possible to support the music industry and enthusiasts. We look forward to this special online edition and future collaborations.”
This year’s ADE is being held virtually for the first time from 21 to 25 October. ADE participants will have access to performances, speaking sessions and masterclasses. The opening day of the event also featured South African house DJ Themba, who played a set at the Bridges for Music charity cycle event.
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