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TikTok has now become a popular promotional tool for Artists who want to break barriers with their music.
These artists have used the “hashtag Challenge” Culture as direct or indirect promotional tools for their music and they have been successful for it.
TikTok is a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based internet technology company founded in 2012 by Zhang Yiming. It is used to create short dance, lip-sync, comedy and talent videos.
Being a random video-creation and social networking platform that give users the tools to create short videos about random topics, Tiktok has now become one of the promotional strategies most Nigerian artists use.
Artists now consider TikTok as a promotional strategy which they can use to get their songs out to the masses.
Fans record videos of themselves lip syncing or dancing to their song and also create challenges with them.
Here are the most-used Nigerian songs on TikTok as of June 2020.
|Song Name||Creator||Global Creates (Number of times the song was used to create content)||Global VV (Views of the videos created)||TikTok Link|
|1.||Know You||LadiPoe and Simi||233k||45m||https://www.tiktok.com/music/Know-You-6813881594697222145|
|3.||Bop Daddy||Falz feat. Ms Banks||76k||9m||https://www.tiktok.com/music/Bop-Daddy-6799975600816654338|
|5.||IYABO||GuiltyBeatz featuring Falz and Joey B||36k||10m||https://www.tiktok.com/music/IYABO-6763769521598629889|
|6.||Mi Casa Su Casa||Korede Bello||35k||6m||https://www.tiktok.com/music/Mi-Casa-Su-Casa-6819718008949312262|
|8.||Beamer (Bad Boys)||Rema||9k||2m||https://www.tiktok.com/music/Beamer-Bad-Boys-6794538622235183105?source=h5_m|
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